Bodega x Asics Gel NYC "After-Hours" | Designed Animated Assets & Art Direction
For the Bodega x Asics Gel NYC "After-Hours" collaboration, Directed and designed assets for social, crafting dynamic imagery, and developing animations that captured the essence of the campaign. Centered on nightlife, the project embraced the energy and atmosphere of the after-hours scene. Working closely with the art director, we shaped a cohesive visual narrative that brought this concept to life through striking and immersive visuals.
Labor Day Sale '23 | Designed Assets & Art Direction
Art-directed and designed assets for the Labor Day Sale '23 campaign, creating a visually compelling and cohesive promotional effort. By crafting engaging assets and shaping the overall aesthetic, I ensured the campaign effectively captured the energy of the Labor Day Sale while resonating with the audience.
Spring/Summer '23 Delivery | Collaborative Direction w/ Art Director & Design Assets
Led the design and collaborated closely with the art director to shape the Spring/Summer '23 apparel visual direction and assets. Through a strategic blend of product shots and thoughtfully designed assets, I helped develop a cohesive and engaging presentation that captured the essence of the seasonal collection.
Holiday Gift Guide | Direction, Designed Assets & Illustrations created for Bodega Holiday Gift Guide 2022
Provided art direction, designed key assets, and crafted illustrations to bring the campaign to life. Through a thoughtful blend of design and storytelling, contributed in creating a visually engaging guide that captured the holiday spirit while showcasing Bodega’s curated selections.
Direction & Illustrations created for Bodega Holiday Gift Guide 2022 | https://bdgastore.com/blogs/blogdega/holiday-gift-guide-2022-1
BODEGA X CROCS NICT-TECH | Designed Assets, Image-making & Collaborative Direction w/ Art Director
Designed assets for the Bodega x Crocs NICT-TECH collaboration, developed imagery, and worked alongside the art director to define the campaign’s visual direction. Creating bold visuals with intentional design, I contributed to a cohesive and compelling presentation that brought the project to life.
HOKA X BODEGA | Designed Assets, Image-making & Collaborative Direction w/ Art Director
I was involved in the HOKA X BODEGA collaboration, where I contributed to the design of assets, image-making, and collaborative direction alongside the Art Director. This project encompassed a range of creative elements, including visual direction, asset creation, and working closely with the team to ensure the final result reflected both brands’ aesthetics and vision. My role involved ensuring the seamless integration of design and imagery to create a cohesive, impactful campaign.
BODEGA X NB - NB610 The Trail Less Taken | Collaborative Design w/ Misery Elliot & Layout
Worked alongside Misery Elliot on the design and layout for the Bodega x New Balance 610 The Trail Less Taken campaign. Through a strategic approach to composition and visuals, we developed a compelling presentation that reflected the essence of the project.
Come Together | Designed Assets, Image-making & Direction
For Come Together, I was responsible for designing assets, image-making, and overall direction. My work involved creating visually striking assets that aligned with the event's vision while designing to ensure a cohesive aesthetic. This included crafting compelling imagery and storytelling that effectively communicated the brand's identity and message.
