Josiah was tapped to create a new packaging label for Uncle EL. Uncle El is a local, Metro Detroit sauce brand known for and soon to take over for it’s sweet and zesty taste, but is to be remembered for it’s all around nature to be paired with any snack or meal.
He initially designed the original label at the brands soft launch in 2019. However, with a rapidly growing customer base, the brand had to grow along with it. That need prompted an all new look for the bottle, which would then translate into the brand. Going into 2021 the label had to say more, not just the additional ingredients, but the design itself.
All components of the label from layout, logo, to icons, as well as promotional material were designed and directed by Josiah.
Product Photography Captured & Edited by Justin Jamal