Works contributed and created during Josiah's current role as a Graphic Designer at Saucony.
World Marathon Majors | Art Directed Photography
Led the art direction for Saucony's World Marathon Majors Pack, a specially designed collection of elite marathon shoes that pay tribute to the world’s most prestigious races—Tokyo, Boston, and London. Each shoe in the pack embodies the spirit and heritage of these iconic marathons, and significance in the global running community.
Photography captured by James Lacroix
CRÉME DE LA CRÉME | Collaborative Concept w/ Julia Dann
Led the art direction for photography and bouquet wrap design for Saucony's Crème De La Crème Pack, a specially crafted release designed to celebrate Galentine's Day.
Photography captured by James Lacroix
St. Patty's Day Collection | Collaborative Concept w/ Julia Dann
Led the art direction for photography for Saucony's St. Patty's Day Collection, a special release designed to celebrate St. Patrick's Day with vibrant, festive details that honor the spirit of the holiday.
Photography captured by James Lacroix
KINVARA 15 Fast & Light
Led the art direction and executed the identity, design, and image-making for the Kinvara 15, one of Saucony's elite heritage running shoes. This campaign showcases the shoe’s speed and lightweight construction, reinforcing its status as a top choice for runners. The shoe’s orientation throughout the campaign also pays homage to Saucony’s original winged shoe logo, celebrating the brand’s rich running legacy.
Limited Apparel
Designed apparel graphics for Saucony-sponsored and partnered events, creating performance-driven graphics that reflect the brand’s identity while enhancing the event experience.
Peregrine RFG | Recycle Ads for Recycled Shoes
Designed social ads for Saucony’s Peregrine RFG release, incorporating elements from vintage Saucony ads to align with the shoe’s recycling ethos. Through image-making and collaborative direction with the social team, the campaign highlighted the brand’s commitment to sustainability and eco-conscious design.
THE FEELING OF A BETTER FOAM | Designed & Rendered Campaign Assets & Activations
Led art direction, designed, and rendered campaign assets and activations to promote Saucony’s The Feeling of a Better Foam campaign, highlighting the unmatched sensation of running on the brand’s most advanced foam technology. Through dynamic visuals, the campaign showcased the comfort, responsiveness, and performance of Saucony’s foam.
HURRICANE 24 | Design Assets & Image-making
Designed promotional ads and prop window clings for Saucony’s The Feeling of a Better Foam – Hurricane 24 campaign commercial and assisted in developing the campaign’s identity. Through dynamic visuals, the campaign highlighted the shoe’s advanced cushioning, stability, and performance for runners.
